We research the right products, talk to advisors, save our money and pay monthly bills, all for benefits we may never personally access. We buy insurance to protect our families as well as our futures – those things in our lives that are worthy of extraordinary care.
Chances are that we will never personally use many of the financial products we buy. Life insurance is a great example of this principle. But to our loved ones, these purchases can make all the difference. So we do it for them.
“The most important thing I'm thinking about protecting is my wife and my kids. Making sure I have everything in place like life insurance and stocks. It's important for me to financially be super stable.”
Understanding the “why” behind an insurance purchase is just as important as understanding the “what” of the product itself. Being mindful of this connects us to the deeper reasons behind these buying decisions. Often, the core motivation is to provide security for those we love.
