“I feel that insurance companies should be more transparent and easy to interact with. They will make it so difficult to move forward with a claim. When I think of insurance, I don't feel assured or safe or in control. I think of money being spent, not necessarily safety.”
Unfortunately, the insurance industry can be associated with complex processes and difficulties when filing a claim. Nationwide can rise above the competition by delivering on the experience principles. Members want an effortless experience that’s simple and intuitive. A personal experience that provides protection and safety according to their unique situation and needs. And a reassuring experience that’s transparent and informative.
Members need to be reminded of the ongoing value a relationship with Nationwide provides. We can provide this by communicating that protection is much more than a financial investment, but a security that pays in dividends. Telling real-life stories can translate product components into a language the average member would understand. And when we communicate it often, it’s a message that can reinforce the true value of extraordinary care.
