Solution Starter
In several research studies over the past six years, professionals have made it clear that none of today’s carriers provides high-quality, client-facing materials.
They need conversational, intuitive, jargon-free information that intuitively translates product benefits into real-life benefits.
These resources can take many forms – everything from printed marketing materials and short-form videos to digital articles. Ultimately, professionals want to educate their clients as fully as possible as a way to help them make informed, confident decisions.
Takeaways
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Next Steps
Rally a cross-functional team to develop resources
Develop Test and Learn studies to explore content direction
Gain feedback from professionals and members
Promote new offerings to professionals
