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We are there for the every day and for life’s biggest changes. The moments we share with our customers matter, and add up to something great.
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Academy
Find a range of customer courses and tools so you’re equipped to deliver effortless, personal, and reassuring experiences every day.
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Customer Insights
Real customers, real stories. Get familiar with the Core Four experiences and why they matter.
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Across Nationwide, associates are taking action to solve customer needs. These are your stories about progress made.
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Featured Spotlights
Celebrating stories from... Retirement Solutions and Personal Lines
Fresh perspectives and happenings
2026 Customer Trends: How Expectations Are Shifting and What It Means
The world around us is changing—and so are expectations.
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Customer Insights
"Another reason I prefer online is because I am a little bit hard of hearing, and sometimes, I'll miss something. Like talking on the phone, I hate to keep interrupting and saying ‘What?’ and, ‘Oh, can you say that again?"
Communicating in ways the customer understands
Education is a key opportunity throughout many of our customers' experiences
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Customer Experience Tools
Download Nationwide’s Experience Principles (PDF) to use as an everyday guide for delivering extraordinary care.
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Extraordinary things are happening at Nationwide
Year after year, Nationwiders work together to delivery extraordinary care. It can be quite inspiring to hear what's happening and how it improves our customers experiences with Nationwide.
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Academy
Effortless, personal, reassuring – learn about Nationwide’s iconic Experience Principles and much more in the Academy.
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Omnichannel experiences: turning disconnects into connections
When navigating a Nationwide servicing experience, it’s common for members to have questions or concerns.
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Customer Insights
“I may have a hardship or very personal reason to gain access to my funds. I also keep in contact to learn the best ways to protect my investments.”
Customer Insights
"A new process should be explained in 'layman terms' for all to easily understand, especially when it comes to filing a claim."
Become a CX-pert
Level up your customer understanding and know-how with courses, tools, and resources.
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What Our Customers Value Most
Understand customers' needs and expectations as they Explore, Decide, Manage, and Use Nationwide products
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Your CX journey doesn't stop here
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Customer Insights
Real customers, real stories. Get familiar with the Core Four experiences and why they matter.
Go to Customer InsightsTrends
Be ready for future customer needs and behaviors by becoming versed in what is reshaping society.
Learn About TrendsRecognitions
Associates taking action to solve customer needs. See stories about progress made.
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