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We are there for the every day and for life’s biggest changes. The moments we share with our customers matter, and add up to something great.
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Academy
Find a range of customer courses and tools so you’re equipped to deliver effortless, personal, and reassuring experiences every day.
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Customer Insights
Real customers, real stories. Get familiar with the Core Four experiences and why they matter.
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Across Nationwide, associates are taking action to solve customer needs. These are your stories about progress made.
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Featured Spotlights
Celebrating stories from... Retirement Solutions and Personal Lines
Fresh perspectives and happenings
2026 Customer Trends: How Expectations Are Shifting and What It Means
The world around us is changing—and so are expectations.
Read the Full StoryBalancing the artificial and the authentic
Taking a customer-centric approach is paramount when we think about how we might incorporate generative AI into our experiences. To do that, we must understand the customer perspective.
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Becoming the most customer-focused
To become the most trusted, most caring, most customer focused protecting company.
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Customer Experience Tools
Download Nationwide’s Experience Principles (PDF) to use as an everyday guide for delivering extraordinary care.
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Customer Insights
"A new process should be explained in 'layman terms' for all to easily understand, especially when it comes to filing a claim."
Academy
Effortless, personal, reassuring – learn about Nationwide’s iconic Experience Principles and much more in the Academy.
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Communicating in ways the customer understands
Education is a key opportunity throughout many of our customers' experiences
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Customer Insights
“I may have a hardship or very personal reason to gain access to my funds. I also keep in contact to learn the best ways to protect my investments.”
Premium increases: avoiding sticker shock
One of the most common reasons members call in to Nationwide?
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Become a CX-pert
Level up your customer understanding and know-how with courses, tools, and resources.
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What Our Customers Value Most
Understand customers' needs and expectations as they Explore, Decide, Manage, and Use Nationwide products
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Your CX journey doesn't stop here
Go deeper, do something great for our customers, and tell us about it!
Customer Insights
Real customers, real stories. Get familiar with the Core Four experiences and why they matter.
Go to Customer InsightsTrends
Be ready for future customer needs and behaviors by becoming versed in what is reshaping society.
Learn About TrendsRecognitions
Associates taking action to solve customer needs. See stories about progress made.
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