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We are there for the every day and for life’s biggest changes. The moments we share with our customers matter, and add up to something great.
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Academy
Find a range of customer courses and tools so you’re equipped to deliver effortless, personal, and reassuring experiences every day.
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Customer Insights
Real customers, real stories. Get familiar with the Core Four experiences and why they matter.
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Across Nationwide, associates are taking action to solve customer needs. These are your stories about progress made.
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Featured Spotlights
Celebrating stories from... Retirement Solutions and Personal Lines
Fresh perspectives and happenings
2026 Customer Trends: How Expectations Are Shifting and What It Means
The world around us is changing—and so are expectations.
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Omnichannel experiences: turning disconnects into connections
When navigating a Nationwide servicing experience, it’s common for members to have questions or concerns.
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Customer Insights
"Another reason I prefer online is because I am a little bit hard of hearing, and sometimes, I'll miss something. Like talking on the phone, I hate to keep interrupting and saying ‘What?’ and, ‘Oh, can you say that again?"
Customer Experience Tools
Download Nationwide’s Experience Principles (PDF) to use as an everyday guide for delivering extraordinary care.
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Customer Insights
"A new process should be explained in 'layman terms' for all to easily understand, especially when it comes to filing a claim."
Academy
Effortless, personal, reassuring – learn about Nationwide’s iconic Experience Principles and much more in the Academy.
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Beneficiaries need a high degree of TLC
When beneficiaries need to file claims, they suddenly become Nationwide members by proxy. The circumstances surrounding these claims vary greatly, but there are some common themes: beneficiaries are often uninformed. They’re unsure of what steps need to be taken and might not even realize they’re beneficiaries.
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Becoming the most customer-focused
To become the most trusted, most caring, most customer focused protecting company.
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Communicating in ways the customer understands
Education is a key opportunity throughout many of our customers' experiences
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Become a CX-pert
Level up your customer understanding and know-how with courses, tools, and resources.
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What Our Customers Value Most
Understand customers' needs and expectations as they Explore, Decide, Manage, and Use Nationwide products
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Your CX journey doesn't stop here
Go deeper, do something great for our customers, and tell us about it!
Customer Insights
Real customers, real stories. Get familiar with the Core Four experiences and why they matter.
Go to Customer InsightsTrends
Be ready for future customer needs and behaviors by becoming versed in what is reshaping society.
Learn About TrendsRecognitions
Associates taking action to solve customer needs. See stories about progress made.
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