Understandably, protection needs evolved rapidly during this unprecedented period. Fortunately, our product offerings have evolved as well.
Professionals tell us these new products have helped them meet client needs while growing their book of business—a key professional goal within the Explore experience. But they’ve also asked for ways to identify which audiences should be targeted with for each new product.
They’d benefit from a service that highlights specific audiences who will intrinsically connect to any new offering. This guidance might take many forms, but ultimate goal is to help them to efficiently match the right products to the right people.
It can be really challenging for professionals to keep up with new products spanning multiple carriers. And today’s labor shortages mean there’s even less time for audience targeting. They’d benefit from our support.
According to a McKinsey study, companies that excel at personalization generate 40% more revenue from those activities than their average competitors. When we help our professionals to personalize their recommendations, we benefit too.
