Scenario
Financial advice apps are rocking the financial industry by making investing more accessible to the general public. This is disrupting the traditional financial advisory model.
“The advice industry has now been diminished. You can log on to Robinhood and all these apps to trade for free, so I feel it’s getting harder and harder for us as advisors to quantify the advice and why people should work with professionals.”
Takeaways
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Big picture
Financial professionals need to adapt to the realities of today’s information-rich environment. One way to accomplish this is by leveraging technology to offer highly personalized recommendations that demonstrate more obvious value to clients. This is also a great way to differentiate between trusted advice and random online information.
