“It’s embarrassing to ask simple questions. It’s not that Nationwide has ever made me feel embarrassed, or that my financial advisors made me feel embarrassed. I just feel undereducated and I end up relying on my financial advisor to make all the financial decisions for me…I would appreciate very simple explanations about what the products are.”

Janelle  |  Member
Scenario
All members want to feel confident that they fully understand the choices they’re making.

When they’re undereducated, they may not be able to easily comprehend details or implications of correspondence, forms, new term selections, rate increases or claim decisions. They count on Nationwide to educate and empower them using simple, intuitive product descriptions.

Takeaways
1
Anticipate members having questions about Nationwide products
2
Members want to be educated, but can feel uncomfortable raising questions
Customer
Members
Organization
Nationwide Financial
Core 4 Experience
Explore
Principles
Effortless, Personal, Reassuring
Goal
Choose what’s right for me