How can I make an impact?

Discover Nationwide's Customer Experience Principles, qualities our customers value most. Reflect on what you or your team are doing today to deliver on each action statement.

Delivering experiences that are Effortless means that you...

  • I use plain language
  • I emphasize information most important to the customer
  • I keep messages concise and to the point without losing necessary details
  • I offer to complete tasks for the customer as often as possible
  • I explain the process and set expectations
  • I identify and eliminate unnecessary steps that impact the customer
  • I anticipate customers' future needs
  • I keep customers informed of status, account activity, and upcoming action items
  • I embrace innovation and support technology that improves experiences

Delivering experiences that are Personal means that you...

  • I take time to get to know the customer and their needs
  • I show appreciation to customers for their loyalty
  • I make decisions based on what is best for customers
  • I ask questions to understand our customers' goals
  • I customize the experience based on customers' unique needs
  • I am optimistic and encourage customers to stay on track
  • I ensure resources are always available to customers
  • I produce timely results without sacrificing quality
  • I own requests until the customer is satisfied

Delivering experiences that are Reassuring means that you...

  • I continue to enhance my knowledge within my area of expertise
  • I maintain a working knowledge of Nationwide’s products, services and policies
  • I use my knowledge to help customers understand their options and possible outcomes
  • I am transparent with customers, disclosing all relevant information
  • I am accountable and resolve my mistakes
  • I follow through on my commitments
  • I anticipate customers' future needs
  • I keep customers informed of status, account activity, and upcoming action items
  • I embrace innovation and support technology that improves experiences
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Recognitions

Your actions make a difference in customers' lives

Your customer interactions are critical, whether you work directly with members and distribution professionals or play a supporting role. Want proof? Read on.

How can I make an impact?

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Recognition

We Want to Hear From You

Share your customer experience stories! Successes, lessons learned, inspirations…they all add value.

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Recognitions

Associate Stories

I received a claim about a year ago, the policy holder was difficult to reach and when I did make contact, he was difficult to understand. I was able to get the vehicle picked up and inspected. I was a total loss. I reached to Settle and that is when I was informed by the Policy holder that he was a Veteran and was severely I'll due to Cancer and treatment. I thanked him for his service and promised I would help him in any way I could.

I extended his Rental till the last day of his policy and advised him to not worry; I kept up with him as usual and made sure he knew we cared. Each conversation was lighthearted and made sure I got a laugh out of him.

He was grateful, and towards the end of the claim he asked me for my CM and Directors email so he could share his experience with them. I was actually hesitant at first because, it was a service that in my opinion was owed to him and any member going through hard times.

This claim helped me realize that we never know what our members or customers may be experiencing and we need to always keep that in mind.

Principles Delivered:

Effortless

  • Present information clearly
  • Streamline processes

Personal

  • Build relationships
  • Respond quickly and completely

Reassuring

  • Share knowledge and insights
  • Communicate openly and with ownership
  • Protect data and assets

Customer Helped:
Members

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Recognitions

Associate Stories

I support members and distribution partners by enabling integrated portfolio planning that aligns strategy, funding, and technology so the right work is prioritized and delivered at the right time. Specifically, through managing the SM CL Support Intake for both IT-enabled and non-IT efforts, I support business requestors in identifying, articulating, evaluating, and advancing the requested initiatives that most effectively improve experiences and outcomes for our customers and distribution professionals in a collaborative, supportive environment.

Principles Delivered:

Customer Helped:
Members & Distribution Professionals

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Recognitions

Associate Stories

As a Training Specialist, I prepare Associates and Contractors to consistently apply Nationwide’s Customer Experience Principles in their work with Distribution Professionals, Members, and Internal Partners. Through onboarding, ongoing training opportunities, and my day‑to‑day interactions, I actively model these principles. They guide my actions and support continuous improvement, learning, and professional growth.

Principles Delivered:

Effortless

  • Present information clearly
  • Streamline processes
  • Think and act one step ahead

Personal

  • Build relationships
  • Help achieve goals
  • Respond quickly and completely

Reassuring

  • Share knowledge and insights
  • Communicate openly and with ownership
  • Protect data and assets

Customer Helped:
Members & Distribution Professionals

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Recognitions

Associate Stories

As a claims leader, I deliver exceptional customer service by intentionally empowering and educating associates to approach every interaction with clarity, empathy, and confidence. I ensure associates fully understand policy coverages, the claims process, and the importance of setting clear expectations at the beginning of the claim. Associates are educated not only on what information to provide, but why these conversations are critical to the customer experience. This enables them to clearly explain best and worst case scenarios and prepare customers for all potential outcomes.

By helping associates understand the purpose behind transparency and proactive communication, I create a consistent, high quality service experience that builds trust and minimizes uncertainty for members. This same approach extends to educating distribution and agency partners on claims filing procedures, common concerns that may arise, and potential additional coverages that could assist with resolution. Associates are equipped to provide a basic advisory that agency partners can use to follow up with customers and check in throughout the claims journey.

Through ongoing coaching, knowledge sharing, and clear expectations, I reinforce these practices so that third party claimants receive the same level of professionalism and care, recognizing they may be future members. By grounding associates in the reason behind these actions, I foster accountability, confidence, and a unified service experience focused on education, preparation, and customer advocacy.

Principles Delivered:

Effortless

  • Present information clearly
  • Streamline processes
  • Think and act one step ahead

Customer Helped:
Members & Distribution Professionals

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Recognitions

Associate Stories

It’s important to build rapport and establish a genuine human connection with customers. There is tremendous value in having real conversations rather than simply relaying information to move a claim forward. I make a conscious effort to pick up on something personal the customer shares and use that to help build rapport.

When it’s time to discuss the details of the claim—or the reason for their call or my outbound call—I eliminate distractions and focus fully on the conversation. I listen without immediately offering a response or solution, allowing the customer the space to share their story, experience, or concerns.

After they’ve shared, I take time to gauge where the customer is emotionally and mentally. From there, I determine whether the next step is leading with empathy, providing clarity, or offering possible solutions. It’s important that customers feel we are working together toward a resolution.

I then clearly explain the next steps I will be taking and follow through with consistent communication and updates until their concern or inquiry is fully resolved.

Principles Delivered:

Customer Helped:
Members

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Recognitions

Associate Stories

Went beyond to insure our work is quality

Principles Delivered:

Customer Helped:
Members

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Recognitions

Associate Stories

Went beyond to insure our work is quality

Principles Delivered:

Customer Helped:
Members

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Recognitions

Associate Stories

Working with customers and resolving issues and treating them how you would like to be treated if you were in there shoes

 

Principles Delivered:

Customer Helped:
Members

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Recognitions

Associate Stories

I consistently demonstrate Nationwide’s core values by putting the customer at the center of every interaction. I begin each inspection with a professional introduction, a warm demeanor, and clear communication. I invite insureds to share their experience and walk me through the damages, practicing active listening to understand both the facts of the claim and their concerns or emotional state. I reassure them that while the situation may be stressful, we will navigate the process together and that I am there to support them.

I build trust through transparency by clearly explaining what I will be doing on-site so insureds feel informed and confident in my actions. After completing the inspection, I review the claim process, estimate, and payment details with the insured, directing them to the specific pages that explain each step. I adapt my approach based on the insured’s needs—providing efficient summaries for those familiar with the process or taking additional time to explain details for those who are not. In those cases, I often encourage note taking so they feel confident after I leave.

I demonstrate accountability by ensuring insureds have my direct contact information, encouraging them to save it as “Amber / Nationwide,” and setting clear expectations for follow-up. I strongly believe in 100% accountability and consistently follow through on my commitments. When delivering unfavorable coverage decisions, I lead with empathy and clearly explain the reasoning to ensure understanding. Through caring, clear communication, and reliability, I reinforce Nationwide’s commitment to doing the right thing for our members.

Principles Delivered:

Effortless

  • Present information clearly
  • Streamline processes
  • Think and act one step ahead

Customer Helped:
Members

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Recognitions

Associate Stories

I work in auto md I have been a OYS shop manager prior to Nationwide. Face to face for 15 years and now in virtual Auto

Principles Delivered:

Customer Helped:
Members & Distribution Professionals

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Recognitions

Associate Stories

Insureds wife became ill during the claim and we could not continue with the claim till she was out of the hospital. I called insured weekly and let him know that his wife is more important. I continued to reassured him that we can continue with the claim once she is well. This was very comforting to the insured and he was able to focus on his wife and not his home. He thanks me over and over again and we have build a trusting relationship. When his wife became better we were able to proceed forward and he is so happy with the out come.

Principles Delivered:

Personal

  • Build relationships
  • Help achieve goals
  • Respond quickly and completely

Customer Helped:
Members

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Recognitions

Associate Stories

Show empathy and listen to each new customer

Principles Delivered:

Effortless

  • Present information clearly
  • Streamline processes
  • Think and act one step ahead

Customer Helped:
Members

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Recognitions

Associate Stories

The member had a small fire in the oven and the fire department was called. They placed the old oven in the front yard and member is physically unable to move it to it is not an eyesore to other neighbors.

I provided claim money to member to purchase a new oven and stayed with member while she was online ordering a new one from a local National Appliance store. I made sure member checked the box that allowed the appliance vendor to pick up the damaged oven when they delivered the new one. Member was grateful and said she never would have known to do this. She thought she would be stuck with an old fire damaged oven in her front yard until a junk collector or metal scrapper would come and take it.

Principles Delivered:

Customer Helped:
Members

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Recognitions

Associate Stories

supporting the Nationwide Commercial lines systems, from quote to binding an account, when the Agent User is unable to complete the task, or encounters a system error, quick, responsive action is needed to help the agent representing Nationwide to provide prompt accurate quotes.

Based on the errors encountered by agents, a pattern is sometimes noted which will identify if a training tool is needed to assist the user right there during the entry or is a system change needed to be considered to have an ease of doing business experience with our systems.

Business designs the rules, IT must implement and provide guidance for a user friendly experience.

Principles Delivered:

Personal

  • Build relationships
  • Help achieve goals
  • Respond quickly and completely

Customer Helped:
Members & Distribution Professionals

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Tell us: What would you like to share?

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Story

Share how you or your team deliver effortless, personal, and reassuring experiences.

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Thanks!

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Idea

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