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The CX Academy is available for you on demand, anytime you're ready to learn. Our series of video modules will teach you fundamental customer experience skills and concepts.
The CX Academy is available for you on demand, anytime you're ready to learn. Our series of video modules will teach you fundamental customer experience skills and concepts.
Watch each video module, and take the quiz to check your knowledge. We recommend starting with the level 1 courses and progressing through levels 2 and 3 in order.
You did it! Once you've viewed every video and passed each quiz, you'll earn Future of Work (FOW) credit.
CX Foundations is an on-demand series of video-based courses that teach the fundamentals of customer experience (CX). It was designed to ensure that associates doing CX work can learn and grow their skills.
All associates are welcome to take CX Foundations. The content has been broken up into three levels. The content in levels 2 and 3 is most relevant to associates who work on customer-related topics or projects. If you're interested, work with your leader to determine which courses are right for your role and responsibilities.
Yes, learners will receive FOW credit under the "Innovate" category. The credit will be automatically tracked in Workday and will be based on the total duration of time spent on the course videos.
No - associates can take their time in completing the courses. However, in order to receive FOW credit for the year, you must complete the courses by 12/31.
Yes! If you'd like to take the courses as a team, we encourage each participant to watch the videos individually, then participate in group discussions. This ensures that each participant receives FOW credit for completing the courses.
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At Nationwide, we believe that every associate plays a crucial role in shaping our customers’ experiences. In the Foundational level, you'll understand the importance of CX and how it aligns with Nationwide’s mission, vision, and values.
This course is an introduction to how Nationwide puts the customer at the center of everything that we do. You'll learn the basics of customer experience (CX), how your role plays a part, and how to use the Mosaic customer hub.
Making customer experience a sustained competitive advantage is our goal. Let's explore some of the key principles that we can use to assure our customers that Nationwide is on their side.
Build your skills
In Level 2, you will learn about our customers, how we listen to them, and how we design experiences to meet those needs.
This course will teach you why it's important both to customers and Nationwide to get customer experience right.
This course will teach you methods and tools for understanding the age-old question: Who are our customers?
This course will teach you about the voice of the customer at Nationwide: what it is, and how we listen, analyze, and act to create better outcomes for our customers and for the business.
The course will teach you the fundamentals of customer experience design.
Advance your skills
In Level 3, you will learn about how we measure the experience and our customer data. You will also learn how to excel as a CX practitioner.
This course will teach you the basics of Customer Experience measurement including different types of metrics and how to apply these practices to customer journeys.
This course will teach you about customer data including the types of data we gather, sources of customer data, and how to leverage data into actionable customer insights.
This course will teach you five essential skills of being a Customer Experience practitioner.
Find out what effortless, personal, and reassuring experiences look and feel like from a customer's perspective.
Experience Principles Overview (PDF)Explore frequently asked questions to enhance your knowledge, and learn how to apply Customer Experience Principles effectively in your daily interactions with customers.
Experience Principles FAQs (PDF)Learn about the most impactful experiences for our customers, and what makes - or breaks - those moments.
Core Four Overview (PDF)Annual benchmark of Nationwide’s reputation and trust in the marketplace.
Watch VideoThe Customer Office conducts internal studies to understand how satisfied our members and intermediaries are with the experiences they have with Nationwide as well as how we are doing compared to our competitors.
Go to SharePoint SiteEvery few months, the Customer Office provides an integrated view of how our customers view Nationwide. The report includes key customer metrics and business results, as well as customer comments.
Go to SharePoint SiteBroad shifts are shaping customer mindsets and behaviors: persistent instability, simplification and ease, empowered workforces, and shared value creation.
Macro Trends (PDF)Looking ahead to four key changes influencing customers, and how companies are responding: balancing digital, evolving individually, amplifying care, earning trust.
Emerging Consumer Trends (PDF)The pandemic has accelerated global change, intensifying existing trends and introducing new ones: embedding emotion, increasing value, personalizing moments.
Memorable Moments (PDF)A guide to producing valuable customer experience insights.
Go to SharePoint SiteA continuous feed of curated reports specific to digital and innovation, competitor intelligence, and industry benchmarking and trends.
Go to the Teams ChannelAccess the Enterprise Innovation and Digital organization’s compilation of research studies and project readouts all in one place.
Go to SharePoint SiteWeekly forum to learn, share, and apply innovative and human-centered practices.
Go to SharePoint SiteSee a strategic, bird's eye view of the journeys that matter most to customers by business unit.
Go to SharePoint SiteYour guide to preparing to map, creating a map, and using a map.
Journey Mapping Foundational Guide (PDF)Access resources or get help with cxomni, journey mapping, and journey measurement.
Go to SharePoint SiteA training and resource guide for customer experience professionals at Nationwide to grow the skills, adoption, and effectiveness of customer journey measurement.
Journey Measurement Toolkit (PDF)Access resources or get help with journey measurement.
Go to SharePoint SiteHelp your associates understand and apply effortless, personal, and reassuring principles to their everyday work. Start by encouraging them to take Nationwide's Experience Principles courses.
Go to Academy CoursesDesigned to bring people together, spark creativity, and enhance team dynamics, our guest speakers can help your team learn more about Nationwide and gain new skills.
Go to SharePoint SiteThe importance of journey-centricity and how we get there: a playbook for using journeys to drive results.
Journey Centricity Playbook (PDF)1:1 Consultations
Whether building a customer-centric culture or taking it next-level, the Customer Office exists to support you. We offer Voice of Customer data and insights, tailored CX curriculums or presentations, journey mapping and measurement, and more.
There's a lot to dig into. We'd recommend connecting with us if you have specific questions or you're curious what info pertains to your effort. We'd be happy to relate what matters to you most!