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CX Foundations

Gain skills and recognition with reputable Nationwide CX Courses

Take CX Foundations

CX Foundations Benefits

Build a solid foundation in CX

Understand your role in the CX

Earn Future of Work credit

Gain credibility and confidence

How to Get Started

1Explore courses on your schedule.

The CX Academy is available for you on demand, anytime you're ready to learn. Our series of video modules will teach you fundamental customer experience skills and concepts.

2Complete all courses and quizzes.

Watch each video module, and take the quiz to check your knowledge. We recommend starting with the level 1 courses and progressing through levels 2 and 3 in order.

3Receive your FOW credit

You did it! Once you've viewed every video and passed each quiz, you'll earn Future of Work (FOW) credit.

What People are Saying

“With a great mix of introductory and advanced content, these courses offer practical, real-world customer experience insights for everyone!”
Kate Schoenman
Consultant, NF Shared Business Solutions
“These courses equip our associates with the knowledge, tools, and perspective to put the customer at the center of everything we do.”
Sri Sankar
Vice President, Customer Office
“Completing these courses has not only validated my skills but also given me the confidence to tackle new challenges in my role.”
Melissa Loots
Senior Analyst, Personal Lines Business Enablement

Frequently Asked Questions

What is CX Foundations?

CX Foundations is an on-demand series of video-based courses that teach the fundamentals of customer experience (CX). It was designed to ensure that associates doing CX work can learn and grow their skills.

Who are these courses for?

All associates are welcome to take CX Foundations. The content has been broken up into three levels. The content in levels 2 and 3 is most relevant to associates who work on customer-related topics or projects. If you're interested, work with your leader to determine which courses are right for your role and responsibilities.

Are these courses eligible for Future of Work (FOW) credit?

Yes, learners will receive FOW credit under the "Innovate" category. The credit will be automatically tracked in Workday and will be based on the total duration of time spent on the course videos.

Does the CX Foundations courses need to be completed in a certain time frame?

No - associates can take their time in completing the courses. However, in order to receive FOW credit for the year, you must complete the courses by 12/31.

Can I take the courses with a group or team?

Yes! If you'd like to take the courses as a team, we encourage each participant to watch the videos individually, then participate in group discussions. This ensures that each participant receives FOW credit for completing the courses.

Get started

CX Foundations - Level 1

At Nationwide, we believe that every associate plays a crucial role in shaping our customers’ experiences. In the Foundational level, you'll understand the importance of CX and how it aligns with Nationwide’s mission, vision, and values.

Sessions: 3 Total Duration: 25 min Source: Workday

What you will learn:

1

How Nationwide puts customers at the center

2

Key principles for customer experiences

Customers At The Center

This course is an introduction to how Nationwide puts the customer at the center of everything that we do. You'll learn the basics of customer experience (CX), how your role plays a part, and how to use the Mosaic customer hub.

Sessions: 1 Duration: 10 minutes Source: Workday

Our Experience Principles

Making customer experience a sustained competitive advantage is our goal. Let's explore some of the key principles that we can use to assure our customers that Nationwide is on their side.

Sessions: 1 Duration: 10 minutes Source: Workday

Build your skills

CX Foundations - Level 2

In Level 2, you will learn about our customers, how we listen to them, and how we design experiences to meet those needs.

Sessions: 4 Total Duration: 40 minutes Source: Workday

What you will learn:

1

Why experiences are important

2

Who are our customers

3

How we listen, analyze, and act

4

Fundamentals of CX design

The Value of Outstanding CX

This course will teach you why it's important both to customers and Nationwide to get customer experience right.

Sessions: 1 Duration: 10 minutes Source: Workday

Who Are Our Customers

This course will teach you methods and tools for understanding the age-old question: Who are our customers?

Sessions: 1 Duration: 10 minutes Source: Workday

Listening to Our Customers

This course will teach you about the voice of the customer at Nationwide: what it is, and how we listen, analyze, and act to create better outcomes for our customers and for the business.

Sessions: 1 Duration: 10 minutes Source: Workday

Designing For Our Customers

The course will teach you the fundamentals of customer experience design.

Sessions: 1 Duration: 10 minutes Source: Workday

Advance your skills

CX Foundations - Level 3

In Level 3, you will learn about how we measure the experience and our customer data. You will also learn how to excel as a CX practitioner.

Sessions: 3 Total Duration: 30 minutes Source: Workday

What you will learn:

1

How to measure customer journeys

2

How to leverage customer data

3

Essential skills of a CX practitioner

Measuring The Experience

This course will teach you the basics of Customer Experience measurement including different types of metrics and how to apply these practices to customer journeys.

Source: Workday

Understanding CX Data and Insights

This course will teach you about customer data including the types of data we gather, sources of customer data, and how to leverage data into actionable customer insights.

Source: Workday

Essential Skills for CX Practitioners

This course will teach you five essential skills of being a Customer Experience practitioner.

Source: Workday

Enterprise Customer Insights

Customer Experience Principles Overview

Find out what effortless, personal, and reassuring experiences look and feel like from a customer's perspective.

Experience Principles Overview (PDF)

Customer Experience FAQs

Explore frequently asked questions to enhance your knowledge, and learn how to apply Customer Experience Principles effectively in your daily interactions with customers.

Experience Principles FAQs (PDF)

Core Four Experiences Overview

Learn about the most impactful experiences for our customers, and what makes - or breaks - those moments.

Core Four Overview (PDF)

Brand Reputation and Trust Study (2024)

Annual benchmark of Nationwide’s reputation and trust in the marketplace.

Watch Video

Customer Insights by Business Unit

Voice of Customer Reports

The Customer Office conducts internal studies to understand how satisfied our members and intermediaries are with the experiences they have with Nationwide as well as how we are doing compared to our competitors.

Go to SharePoint Site

State of Customer Reports

Every few months, the Customer Office provides an integrated view of how our customers view Nationwide. The report includes key customer metrics and business results, as well as customer comments.

Go to SharePoint Site

Digital and Innovation Customer Insights

Insights Development Resource

A guide to producing valuable customer experience insights.

Go to SharePoint Site

Digital Intelligence Hub

A continuous feed of curated reports specific to digital and innovation, competitor intelligence, and industry benchmarking and trends.

Go to the Teams Channel

Insights Hub

Access the Enterprise Innovation and Digital organization’s compilation of research studies and project readouts all in one place.

Go to SharePoint Site

Experience U

Weekly forum to learn, share, and apply innovative and human-centered practices.

Go to SharePoint Site

Journey Mapping

Journey Indexes

See a strategic, bird's eye view of the journeys that matter most to customers by business unit.

Go to SharePoint Site

Journey Mapping Foundational Guide

Your guide to preparing to map, creating a map, and using a map.

Journey Mapping Foundational Guide (PDF)

Journey Mapping SharePoint Site

Access resources or get help with cxomni, journey mapping, and journey measurement.

Go to SharePoint Site

Journey Measurement

Journey Measurement Toolkit

A training and resource guide for customer experience professionals at Nationwide to grow the skills, adoption, and effectiveness of customer journey measurement.

Journey Measurement Toolkit (PDF)

Journey Measurement SharePoint Site

Access resources or get help with journey measurement.

Go to SharePoint Site

Resources for Leaders

Customer Experience Principles

Help your associates understand and apply effortless, personal, and reassuring principles to their everyday work. Start by encouraging them to take Nationwide's Experience Principles courses.

Go to Academy Courses

Curated Experiences

Designed to bring people together, spark creativity, and enhance team dynamics, our guest speakers can help your team learn more about Nationwide and gain new skills.

Go to SharePoint Site

Journey Centricity Playbook

The importance of journey-centricity and how we get there: a playbook for using journeys to drive results.

Journey Centricity Playbook (PDF)

1:1 Consultations

Speak with a Customer Experience Expert

Get You Questions Answers By The Nationwide Customer Experience Team

The Customer Office can help you advance your team’s CX competencies

Whether building a customer-centric culture or taking it next-level, the Customer Office exists to support you. We offer Voice of Customer data and insights, tailored CX curriculums or presentations, journey mapping and measurement, and more.

Source: SharePoint
Contact Us

Want to learn more?

There's a lot to dig into. We'd recommend connecting with us if you have specific questions or you're curious what info pertains to your effort. We'd be happy to relate what matters to you most!

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Tell us: What would you like to share?

Here are three ways to recognize and celebrate your impact on customers.

Story

Share how you or your team deliver effortless, personal, and reassuring experiences.

Share a Story

Thanks!

Share gratitude and let someone know their work is valued.

Send a Bravo

Idea

Share feedback on Nationwide products based on firsthand experience.

Go to The Voice