Empowering participants with personalized financial education

Nationwide’s Participant Engagement Program (PEP) is designed to increase participant engagement through personalized and targeted communications. The program leverages a variety of communication channels to engage with participants in their preferred way, including email, digital and social ads, and direct mail.

PEP strives to simplify financial education for all participants throughout educational articles, videos, virtual centers, and webinars to proactively connect relevant content to each participant, such as enrollment guidance and contribution increase suggestions.

In the bustling city of Baltimore, employees of the City of Baltimore Employees’ Retirement Systems often found themselves overwhelmed by the complexities of retirement planning. Nationwide recognized this challenge and introduced the Participant Engagement Program (PEP) to transform the retirement planning experience for all participants, regardless of their career stage.

For new hires, the PEP provides a seamless introduction to retirement planning. Through RetireU, a 3D-simulated virtual environment, they can explore interactive content that explains retirement concepts in plain language. This early engagement helps them understand the importance of starting their retirement savings journey early and set the foundation for their financial future.

Mid-career savers appreciate the personalized suggestions based on their current savings and future goals. The platform anticipates their needs, offering timely updates and recommendations to keep them information and on track with their retirement planning. The clear, jargon-free information makes it easy for them to make informed decisions and feel confident about their financial future.

For those nearing retirement, the PEP provides targeted guidance on maximizing their retirement benefits and understanding their options. The personalized communication helps them navigate the complexities of retirement planning, ensuring they feel supported and reassured as they approach this significant milestone.

Through the PEP, Nationwide not only increased contributions across all participant types but also built lasting relationships based on trust and transparency. Participants felt empowered to make informed decisions about their retirement plans, knowing they could rely on Nationwide to provide the support and resources they need.

By delivering extraordinary care through personalized and targeted communication, Nationwide demonstrates its commitment to making the retirement planning process effortless, personal, and reassuring for all participants, from new hires to those nearing retirement.