Scenario
Achieving her goal of having a plan in place for long-term care means everything to our member.

As a single mother, she was able to find a product that achieved her goal of having a plan for her care, so her potential future needs will not impact her son.

"My son is not going to have to change his life if something happens to me."

Takeaways
1
Customers want products suited to their goals and life circumstances
2
Anticipate customers having questions and feeling uncomfortable about asking them
Customer
Members
Organization
Nationwide Financial, Life Insurance
Core 4 Experience
Decide
Principles
Effortless, Personal, Reassuring
Goal
Achieve my financial goals