What are the Core Four Experiences?

There are four most impactful experiences for our members and distribution professionals: Explore, Decide, Manage, and Use. Get to know how customers' needs and expectations differ between these four experiences and what makes or breaks these moments.

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Learn about each of the Core Four experiences

In Explore experiences, customers are preparing for what's ahead.

"The client begins to hold a much better opinion of my skills if I listen more and talk less."

What can we do?

We can keep distribution professionals current on new products and technology, while helping them communicate the real-world value of our services to members.

In Decide experiences, customers are considering their options.

"Education is the key to my business. When people understand how things work, and know they have me to talk to, they feel much more comfortable to move forward."

What can we do?

We can support our Partners in establishing their value in the eyes of Members, who want to make confident, informed decisions.

In Manage experiences, customers are taking care of everyday tasks.

"Another reason I prefer online is because I am a little bit hard of hearing, and sometimes, I'll miss something. Like talking on the phone, I hate to keep interrupting and saying 'What?' and, 'Oh, can you say that again?'"

What can we do?

We can give insurance and financial professionals reliable support as they respond to client requests, while ensuring that members find it quick and easy to interact with us.

In Use experiences, customers are navigating challenging moments.

"A new process should be explained in 'layman terms' for all to easily understand, especially when it comes to filing a claim."

What can we do?

We can help professionals feel supported in moments of need and ensure that members get quick, trustworthy responses when it matters most.

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Customer Insights

Support customers right now

Listen to customers and understand what they need and expect -- that's how you can deliver meaningful experiences.

What are the Core Four?

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Browse the Core Four experiences

The Core Four are the most impactful experiences for our customers. Find out what makes or breaks those moments.

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Customer Insights explore

Watch this video for an introduction to the Core Four experiences.

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Customer Insights use

Get to know what customers need with a brief overview of the Use experience

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Customer Insights manage

Get to know what customers need with a brief overview of the Manage experience

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Customer Insights explore

Get to know what customers need with a brief overview of the Explore experience

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Customer Insights decide

Get to know what customers need with a brief overview of the Decide experience

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Customer Insights Trends

Connecting associates and customer experiences

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Customer Insights Trends

Becoming the most customer-focused

To become the most trusted, most caring, most customer focused protecting company.

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Customer Insights use
Listen to a member's experience with a claims adjuster
Customer Insights use
Listen to a member's experience going through a claims process
Customer Insights decide
Listen to a member who feels confident and secure
Customer Insights use
Listen to a member's experience with a claims adjuster
Customer Insights Trends

Extraordinary things are happening at Nationwide

Year after year, Nationwiders work together to delivery extraordinary care. It can be quite inspiring to hear what's happening and how it improves our customers experiences with Nationwide.

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Customer Insights
Customer Insights
"Another reason I prefer online is because I am a little bit hard of hearing, and sometimes, I'll miss something. Like talking on the phone, I hate to keep interrupting and saying ‘What?’ and, ‘Oh, can you say that again?"
Ibrahim | Member

Property & Casualty

Customer Insights Trends

Understanding clients’ lives: let’s make this easy

As with any business, knowing one’s customer is absolutely a key to success.

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Customer Insights explore
Listen: feeling good about long-term investment choices
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